The Importance of After-Sales

Nine out of ten companies fail in their first years of life. The sales process (also known as post-sales) does not only consist of capturing a customer and offer a product and a service and end said process, but you have to finish the chain and offer an entire experience so that the consumer is satisfied with their purchase or with the service they have acquired. Many times, it is not just about knowing how to sell. You have to offer a good experience to the customer so that they know that they can count on the company at all times and can enrich their expectations and meet their needs. Companies are sustained by trust that inspire their customers and for the value they bring to them, not only for their products or services, but for the satisfaction they generate and the possible loyalty that can be created with these customers, which, in turn, generates publicity if they are happy. Good after-sales can facilitate to a greater extent a good corporate image for customers and how they see the services offered by a company.

The main after-sales problem: Not knowing how to sell

The main thing for a company is to get a good team capable of being able to sell the products or services they offer, but not only know how to sell them, but also know and believe in them. One of the strong points of sales is paying attention to the customer and knowing how to appreciate what they need at all times. You don't have to sell smoke, you have to know that you are offering a service and a product, because they have a need to cover. But what can you offer that no other company has? This is the point, you have to offer a add value to the customer, who may be in after-sales or customer support while making the purchase. You must keep in mind that the person is listening to you and is allowing themselves to be advised, it is a very important two-way channel, since there are companies that are implementing it in their sales service, since it not only consists of selling, but also advising the client so that they are satisfied with the service.

What does a good after-sales service offer?

The after-sales service of a company requires time and money on the part of a brand, but it offers great possibilities of loyalty along with a greater increase in sales and an improvement in communication. A clear example and offer of this after-sales service is Transvolando, a company transport in Madrid which aims to strengthen the bond with the client and improve their after-sales experience in order to cover any need or urgency they may have or arise. That is, before any inconvenience the company is protected and calm without the need to be suspicious. After-sales service It is a fundamental process of a company to retain customers and increase their satisfaction, which in turn offers a good corporate image and generates continuous improvement in a company.

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